Shopping ads vs Google Shopping ads: what's the difference?
The names sound alike. They are not the same thing.
The names sound alike. They are not the same thing.
Run ads on ShoppingAds and the websites in our network. You choose the budget.
Start advertising"Shopping ads" is a general name for ads that show a product: its picture, name, price and the store that sells it. Many companies run them, including search engines, marketplaces, price-comparison sites and retailer apps.
Google Shopping ads are Google's own product listing ads. They appear in Google Search and the Shopping tab. A merchant sends Google a product feed through Google Merchant Center, sets up campaigns in Google Ads, and pays when a shopper clicks.
ShoppingAds is a different, independent service. It is a place to compare prices and earn cash back, and it lets brands advertise products to shoppers who are already comparing. Paid placements on ShoppingAds are labelled Sponsored. ShoppingAds is not affiliated with Google.
Many brands use more than one. A large search ad programme reaches people searching Google, while a comparison site reaches shoppers deciding between specific stores. The right mix depends on your products, your margins and where your customers look.
No. Google Shopping is a Google product. ShoppingAds is a separate price-comparison and advertising service.
No. You add products to a ShoppingAds business account directly, by form, spreadsheet or import.
Google charges for clicks on its ads. On ShoppingAds, per-click campaigns charge when a click happens, and pay-per-sale options charge on tracked sales.
Yes. They reach shoppers in different places.