How to create shopping ads: a step-by-step guide for brands

About how to create shopping ads

A shopping ad is only as good as the product data behind it. Before you build anything, check that every product has a clear name, a sharp photo, an accurate price and a link that works. Shoppers compare prices, so a wrong price costs you the click and their trust.

On ShoppingAds you create a business account, add your products by form, spreadsheet or import, then use the Campaign Builder to choose where the ad appears, what it looks like and what you will pay. Formats include image banners, native and product cards, video and audio.

Start with one product and a modest daily budget. Watch the first clicks and sales, then adjust your bid and your creative. Small tests teach you more than one large launch, and they are easier to correct.

Label your ad clearly and keep it honest. Paid placements on ShoppingAds are marked Sponsored, and your results are tracked per campaign so you can see what works.

How it works

1. Prepare your products: name, photo, price and link.
2. Create a free business account and add the products.
3. Open the Campaign Builder and choose an ad format and placement.
4. Set a bid and a daily budget, then launch.
5. Check clicks and sales after a few days, and improve the weakest part.

Frequently asked questions